MOST COMPANIES ARE ASYMMETRIC. DO YOU WORK FOR ONE TOO?

Most companies in the world fit into the following description:

In the marketing and sales department they are working hard to make it as easy as possible for potential customers to get in touch with the company.

Their doors will always be open, they measure how fast they answer incoming calls and they monitor the quality of the conversations. They have large display windows to the world where the products and value propositions are carefully exhibited making them look as attractive as possible to people passing by (sometimes these displays look more delicious than a carnivorous plant). The marketing department also have huge, loud speakers facing the public space blasting out propaganda about the wonderful and unique products and services that they make in the company. The big challenges in the marketing department are the very low and declining conversion rates and that the sales department constantly complains about the low quality of the leads generated.

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